(Spotted: Serena Van Der Woodsen looking like a literal queen at The Met Gala 2018)
Source: E-Online
(Also, + 5 points to whoever gets the reference 😉)
All jokes aside, so earlier last week, while I was browsing through Instagram, I realised the Gossip Girl actress, Blake Lively had deleted all her photo’s on Instagram.
Why? To promote her upcoming movie, A Simple Favour .
Source: Trailer Addict
My first two initial reactions were:
- Did someone hack her account?
- Is there a virus or scam going on?
To make the matter worse, she removed her Instagram profile picture to make it look so real.
What’s even more creepy? According to Cosmopolitan , she followed 27 accounts with the name of ‘Emily Nelson’,
Source: BuzzFeed
Source: BuzzFeed
To make it even creepier, she also wrote ” What happened to Emily? …” on her Instagram Bio.
Source: Twitter User – Jordyn Pettit
Source: Twitter User – Jordyn Pettit
However, after further investigation, I quickly realised that all of this was a marketing stunt for her upcoming movie, A Simple Favour.
Sure enough, it went viral very quickly and everyone was talking about it. It was on BuzzFeed, Cosmopolitan, Elle, The Sun, Refinery 29 , The Fix and many more!
I guess it is safe to say that her marketing stunt for the movie work after all since she got everyone talking about it!
Later on, I found out that right before she wiped out her Instagram, she posted a picture on Twitter of herself playing hangman with the answer to “What happened to Emily? …”
Source: Twitter
So my question to you is:
- Do you think this is a clever marketing stunt? Why or why not?
- What other ideas you have for creating viral marketing?
Thank you so much for reading my blog! Let me know what your thoughts down in the comment section below and hope you have a wonderful weekend!
*** Spoiler Alert: Her Instagram is back to normal ***
Em's Digital Space 
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